DIY FOOTBALL
Printed in the Southern Football League Premier Division game v Chesham United Monday 25th August 2014. We lost 3-0 in front of 354 people.
I usually leave it
to the last minute before I enter the heaving cauldron that is
Holloways Park on a Slough Town match day. But this time, I'd
promised to encourage people to join the Supporters Trust. So instead
of some vocal enhancing refreshment, I was at my table, pens in hand
and raring to go before the turnstiles had even opened.
And what an eye-
opener. Everywhere people were buzzing around, making sure everything
was ready for the hoards. All the unseen background work that takes
place to make sure the game goes ahead. It's a serious operation and
one that is done on the whole by unpaid volunteers, who would get it
in the neck if something went wrong and get little thanks if it all
goes right!
I keep banging on
about how I don't think people are great at pushing the Supporters
Trust and its work, so I decided I should offer to Do It Myself.
When the turnstiles
did open, supporters had to seriously run the gauntlet. Entrance fee,
Trust membership, golden goal, programmes, merchandise. One of the
regulars complained he'd spent £53 despite having a season ticket!
Still, £53 is still cheaper than going to watch a London Premiership
team.
But as Steve
Easterbrook said in his programme notes “We have some real
challenges ahead, both on and off the field and I would like everyone
to perhaps have some perspective as we continue to try and move the
club forward. We are now in a league where the vast majority of clubs
are established and operate from their own grounds located in their
own towns. We of course do not - and I cannot emphasis enough how
difficult it has been and is trying to run a club in this
environment.”
Yes its great to
finally be in the Premier but its going to cost us an arm and leg
just to keep still and without income from the bar and all those
other extras that you get when you have a home to call your own.
One regular
complained that he spent more on the football club than on his wife
and that we need to find different funding streams rather than pick
pocking the same old regulars. That's true and having MyFC involved
has spread the load. The club are always looking at getting more
sponsors involved. But how? Why would some multinational corporation
on the trading estate bother sponsoring us? Mars didn't even when we
were in the Conference preferring instead to sponsor another local
club. Er, Napoli from Italy!
The million dollar
question is how to prize people away from football on the TV and
convince them that watching non league is much more fulfilling than
shopping.
How do Potters Bar
compete with Arsenal just down the road. Well with Arsenals cheapest
season ticket a snip at £1,000 they have decided to give away free season tickets to try and get a few more punters through the
turnstiles. And bobble hats off to Prescot Cables for their 'Don't
let your kids grow up thinking football is a programme' advert.
So I would say to
all supporters – join the Trust, sign up to the 500 club, sponsor a
game, encourage kids to become mascots, hassle your company to take
out some advertising, put up posters and get behind the team even when things aren't
going well on the pitch.
We've had a
fantastic start to the season, and the council have indicated that we
could be in our new stadium by January 2016.
We can all tell the
club to do this and do that, but in the end it's up to all of us to
do what we can to help out. It's what football at this level is all
about.
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